http://www.youtube.com/watch?v=hibyAJOSW8U
Who created this media message? Why?
Dove created this commerical to sell their product that is give customer natural beauty.
Who is the target audience? What text, images or sounds suggest this?
Women is the target auduence, who like natural product. After showing the whole progress of photoshop, it shows this slogan ( no wonder our perception of beauty is distorted) (take part of the Dove real beauty workshop for girl).
What is the text (literal meaning) of the message?
The literal meaning of the message is that Dove is a real beauty workshop but not a photo workshop.
What is the subtext (unstated or hidden message)?
After the photoshp, the poster mount right on the billboard and it seem to want to tell us that this is how the adverister lie to make people buy their product.
What tools of persuasion are used?
Showing a very ordinary woman totally changed under the photoshop is amazing and leave deep impression of fake beauty in the audiences mind.
What part of the story is not being told?
Dove would not work as much beauty effect as the makeup plus photoshop to women.
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