Respond to Si One Youm's Gucci ad
This Gucci advertisment is selling their new collection of clothing just like the other designer clothing advertisment, they use young, pretty, and skinny models to promote how nice is their clothing on those models. However, most people don't have prefect body as those model, specail if the advertisment is targeting American as their audiences. The advertisment is also trying tell people that they would look like them if you buy their clothings and thought that they could have the same wonderful monemt as the couple in the advertising. But the reality is that if you wear those clothing without the same prefect body, you might not going to pleasure you parthner, and it is very likely that you might make you loved one feel sick of you if he or she seem the same adveristment.by Yardly Ng
February 27, 2008 9:16 PM
Wednesday, February 27, 2008
Mid-term (respond to classmate's post) 4
Respond to Mike's Absolute Vodka ad
It is very interesting that you have bring 2 advertisements of Absolute Vodka, and I think you did a good job on analysising the method of how they promote the product on print ad. I agree that they sell the product with tragedy. I think it is very neat that Vodka use a car accident backgrand to promote their beer, I'm not sure if the ad really increased people to buy their product, but I would for sure thinking of Absolute when I'm drunk driving, which mean it at least leave a deep impression to an ad reader who does drink sometime. Many people use alcohol to reach fantasy, something that could never happen but longing for it. I think that ad do make some people interest get Absolute, just to have a sweet dream.
February 27, 2008 9:41 PM
It is very interesting that you have bring 2 advertisements of Absolute Vodka, and I think you did a good job on analysising the method of how they promote the product on print ad. I agree that they sell the product with tragedy. I think it is very neat that Vodka use a car accident backgrand to promote their beer, I'm not sure if the ad really increased people to buy their product, but I would for sure thinking of Absolute when I'm drunk driving, which mean it at least leave a deep impression to an ad reader who does drink sometime. Many people use alcohol to reach fantasy, something that could never happen but longing for it. I think that ad do make some people interest get Absolute, just to have a sweet dream.
February 27, 2008 9:41 PM
Mid-term (respond to classmate's post) 3
Respond to Brinna'sDeconstruction Ads, Movie, andMusic
I agree that media of today is not selling as what you said, "a nice car, a good job and the white picket fence to the 2 story house that holds a family of five." Their target audience, which mean our generation ages of around 16 to 40 is more looking for some sensation satisfaction. Sex, drug,trippy atmosphere, and fantasy are good souces to promote products in ad, those are things that can really catch our attention, and it also reflected that our generation don't like to face the reality.
February 27, 2008 10:10 PM
I agree that media of today is not selling as what you said, "a nice car, a good job and the white picket fence to the 2 story house that holds a family of five." Their target audience, which mean our generation ages of around 16 to 40 is more looking for some sensation satisfaction. Sex, drug,trippy atmosphere, and fantasy are good souces to promote products in ad, those are things that can really catch our attention, and it also reflected that our generation don't like to face the reality.
February 27, 2008 10:10 PM
Mid-term (respond to classmate's post) 2
Respond to Blair Ladd's Diesel ad
The ad does look studpid to me if it is trying to sell expensive clothing with a global warming consequence, underwater city. The ad in the way remind people need to safe the world because of global warming and in the progress of making those clothing would definitely create a lot of industrial waste. The ad seem to more likely would make people refuse to buy their cloths with that global warming message.
February 27, 2008 10:34 PM
The ad does look studpid to me if it is trying to sell expensive clothing with a global warming consequence, underwater city. The ad in the way remind people need to safe the world because of global warming and in the progress of making those clothing would definitely create a lot of industrial waste. The ad seem to more likely would make people refuse to buy their cloths with that global warming message.
February 27, 2008 10:34 PM
Mid-term (respond to classmate's post)
Respond to Kate B of Power to The People
It was a big challenge to the entertainment business when Napster first show up. People start to thought that free download media is a must and to pay and buy them from retailer or to pay and watch a movie is a lame thing to do. The worst thing is that they never thought of they are stealing. Later on, companies came out that very effective strategy,which audience can still enjoy free download but with all the annoying ad interrupting, unless you pay for the service. It seems really working at first, but not long later, as BT and Foxy came out, people start to leave those legal download site to the illegal ones. To download movie and music is obviously illegal from BT and Foxy because it is stealing. However, it is hard for the government to really do something about it since there is many billion of user is uploading and download in every second and every where on the earth.
February 27, 2008 11:09 PM
It was a big challenge to the entertainment business when Napster first show up. People start to thought that free download media is a must and to pay and buy them from retailer or to pay and watch a movie is a lame thing to do. The worst thing is that they never thought of they are stealing. Later on, companies came out that very effective strategy,which audience can still enjoy free download but with all the annoying ad interrupting, unless you pay for the service. It seems really working at first, but not long later, as BT and Foxy came out, people start to leave those legal download site to the illegal ones. To download movie and music is obviously illegal from BT and Foxy because it is stealing. However, it is hard for the government to really do something about it since there is many billion of user is uploading and download in every second and every where on the earth.
February 27, 2008 11:09 PM
Thursday, February 7, 2008
McLuhan
The interview of McLuchan in Playboy Magazine is pretty interesting. During the interview of McLuhan with Playboy, McLuhan discussed about the definition of hot medium and cool medium, which catch my most interest.
He describe, hot medium is media that only need low in participation of the audience to understand the data, which also call high medium. In the other word, cool medium need a lot more participation of the audience, which also being call low medium. Human beings receive information with their five sensory, which are vision, hear, taste, smell, and touch.
Through IT, we mainly receive information from view and hear. He mentioned media that has high definition and complete information with out intense audience participation such as photo is high media for vision since there is no block for audience to fill in as everything of photo viewing is exactly showed as reality. In contrast, cool media to photo is cartoon. Cartoon shows in low definition, since cartoon is drew by rough outline and provide very little visual data and require the viewer to fill in the missing or unclear information by his/her imagination or logic. Example of hearing, high media of hearing would be radio because radio provides a lot of information that leaves little or nothing to be filled in by the audience, as clear as a prepared lecture. Telephone in comparing is the low media because as there is more then one party in to the speech, both demand and considerable would be filling in by the listener and the speech would become confusing.
Hot and cold medium theory can be explains by McLuhan’s light bulb methodology. Light bulb itself contain no content, the newspaper does; however, with out the presence of the light, the information would not able to be receive by the viewer. Light bulb in this cause is the media to help viewer receive the information from newspaper. The brightness of the light bulb can affect how clear the content being view by the viewer. Bright light bulb is hot media, and it refer to low media when the light bulb is dim.
He describe, hot medium is media that only need low in participation of the audience to understand the data, which also call high medium. In the other word, cool medium need a lot more participation of the audience, which also being call low medium. Human beings receive information with their five sensory, which are vision, hear, taste, smell, and touch.
Through IT, we mainly receive information from view and hear. He mentioned media that has high definition and complete information with out intense audience participation such as photo is high media for vision since there is no block for audience to fill in as everything of photo viewing is exactly showed as reality. In contrast, cool media to photo is cartoon. Cartoon shows in low definition, since cartoon is drew by rough outline and provide very little visual data and require the viewer to fill in the missing or unclear information by his/her imagination or logic. Example of hearing, high media of hearing would be radio because radio provides a lot of information that leaves little or nothing to be filled in by the audience, as clear as a prepared lecture. Telephone in comparing is the low media because as there is more then one party in to the speech, both demand and considerable would be filling in by the listener and the speech would become confusing.
Hot and cold medium theory can be explains by McLuhan’s light bulb methodology. Light bulb itself contain no content, the newspaper does; however, with out the presence of the light, the information would not able to be receive by the viewer. Light bulb in this cause is the media to help viewer receive the information from newspaper. The brightness of the light bulb can affect how clear the content being view by the viewer. Bright light bulb is hot media, and it refer to low media when the light bulb is dim.
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